What current trend refers to using data from connected devices to understand and influence human actions?

The current trend that refers to using data from connected devices to understand and influence human actions is known as the Internet of Behaviors. This concept integrates data analytics with behavioral insights derived from the Internet of Things (IoT) devices. By collecting and analyzing data from these connected devices, companies and organizations can monitor user behavior, preferences, and patterns, which can then be used to influence actions through personalized marketing, targeted interventions, or enhancing user experiences.

For instance, when businesses analyze user data from smart devices, they can identify trends and preferences, leading to tailored recommendations or nudges that guide consumer behavior. The increase in IoT devices provides a wealth of real-time data, making the Internet of Behaviors relevant in understanding how people interact with technology, products, and services.

In contrast, the other trends mentioned, such as cybersecurity, focus more on protecting data and systems from breaches, while artificial intelligence centers on enabling machines to learn and make decisions based on data without human intervention. Blockchain is primarily concerned with secure and transparent data transactions rather than analyzing behavior. Hence, these alternatives do not address the specific use of data from connected devices to influence human actions in the same way that the Internet of Behaviors does.